Why does Production Design and Art Direction fascinate me ?

Hi,   if you are reading my profile on WordPress, then you are probably following me. I don’t know what it is, that made you follow be, but my sincere thanks for doing so and i just want to say…Thank you ♥♥♥

My Greatest Inspiration, Leonardo Da Vinci was an Italian polymath, painter, sculptor, architect, musician, mathematician, engineer, inventor, anatomist, artist, geologist, cartographer, botanist and writer who lived from 1452 to 1519. Probably would have been the greatest Production Designer / Art Director now, if he was around

I can’t speak for everyone, but I think most people look at art direction from the outside in, there’s nothing wrong with that. I tend to do it from the inside out; it’s my instinct to do it that way, Expressing myself as an Art Director in this way allows me to leapfrog through time and enter the mind and spirit of any great artist, designer or director

Art Direction gives substance to design, Art Direction adds humanity to design

Art Direction is about evoking the right emotion, it’s about creating that connection to what you’re seeing and experiencing

Everyone has talent, Having a talent is one thing but getting an opportunity to showcase talent is very difficult, once you get it , that is called blessing, What’s rare is the courage to follow it to the dark places where it leads

As an Art Director, We recreate the past and we can reinvent the future, we bring art into design

Often Production Designers and Art Directors put in extra ordinary detail in their work and often the Jury sometimes thinks it is authentic and gives no award

If you can see a positive side to everything, you’ll be able to live a much richer life than others

But finally all said and done. It is in the hands of the Director, to keep the right angle and exploit our sets! So that we all get noticed

The best is yet to come!

 

Art Direction in the family?

Picture me, telling my wife that I love her, but say it with a frown on my face; she obviously will get mixed signals. If I say it casually while watching Television, she might not fully believe it. But when I say it with a genuine smile and a bouquet of flowers, my message is clear

In this illustration, my love is the Art Direction, while my smile and the deep red colour of the roses are the design. They work hand-in-hand to convey the point emotionally and physically

Design is precision in technique; Art Direction is about the significant, yet sometimes intangible emotion that powers the design

 

Well, You Have Come To The Right Place!

If you have decided to work with us, My congratulations you must be a client with good taste or a creative person with a good portfolio. Either ways, we’d be more than happy to hear from you

If this is what you been after then get in touch with us to get an idea of how we work  & take a look at our portfolio & explore the projects we’ve worked on

allansai.artdirector@gmail.com